Solutions
Marathon Marketing provides hands-on sales and account management support for food and packaging partners operating in the Canadian market. Our work is practical, relationship driven, and tailored to the realities of national and regional retail.
We focus on a defined set of capabilities, allowing us to stay closely involved and aligned with our partners’ priorities.
Navigating Market Change
As market conditions continue to shift, our team remains responsive and grounded in experience. We support our partners by staying closely aligned to retailer expectations, pricing pressures, and execution realities, helping programs adapt without overreacting.
Sales and Account Management
We manage ongoing retailer relationships across grocery, mass, club, drug, and select distributor channels. Our role includes day-to-day account management as well as longer-term planning to support sustainable growth.
This typically includes:
• Retail listings and line reviews
• Account strategy and prioritization
• Pricing, promotions, spend management and program execution
• Ongoing retailer communication and follow-up
We support both global and Canadian brands navigating entry into new Canadian retail markets or expanding their existing footprint.
This includes:
• Introduction of global grocery, non-food, and packaging suppliers to Canadian retail
• Expansion of regional Canadian brands into broader regional or national distribution
• Alignment with retailer expectations and regional nuances
Market Entry and Expansion
Marathon Marketing supports both branded and private label programs, working closely with retail partners, manufacturers, and internal stakeholders to ensure programs are commercially sound and operationally viable.
Our involvement may include:
• Private label program support and coordination
• Branded portfolio strategy and rationalization
• Ongoing program management and execution
Private Label and Branded Programs
We work with a limited number of partners to remain closely involved and accountable. Our approach emphasizes transparency, responsiveness, and long-term thinking rather than transactional representation.
We aim to represent our partners as if their business were our own, balancing brand objectives with retailer realities.
How We Work
If you are exploring support for your food or packaging program in the Canadian market, we are always open to a conversation when an introduction makes sense.
Contact Us.